You can use YouTube as your business growth hub, and ithelps you attract massive web traffic, generate leads and increase sales. Nowadays,every small and large business uses YouTube as a powerful digital marketing tool. There are considerable opportunities of overtaking your competitors via YouTube marketing. Hence it's never too late; you only need to find YouTube marketing training providers in London. The training will help you learn everything about YouTube marketing.
We present some facts, which shows how YouTube video marketing is essential in this modern digital era. The following points make YouTube the most prominent video marketing site:
- Every minute YouTube upload 300 hours of videos
- Over 1 billion internet unique users use YouTube in one month
- YouTube is the second largest search engine globally, just after Google
- Users watch 6 billion hours of YouTube video in a month
YouTube as an Opportunity Hub
YouTube has massive opportunities when it comes to your business reach. Every large and small company can reap YouTube marketing benefits by opening a YouTube channel and posting engaging video content. It is not sufficient if you only upload video on your YouTube channel, but it needs some hard work too. Some people say YouTube is a social media network others say YouTube is more of an online video platform. Either way, you cannot count on YouTube benefits.
YouTube as an Audience Catcher
An Oxford study shows that now people have a shorter attention period because of the internet. Microsoft Canada study states that people attention period has come down from 12 to 8 seconds. This is a reason why, digital marketers engage the audience with video content. The human brain responds more to visuals because:
- 7/10 receptors are in the human eye
- 50% of the brain part observe and process visual information
- Our brain takes 13 milliseconds to identify a seen information
- Our brain automatically diverts our attention to new things
In a nutshell, video addition to your blog or web page can trick people's brains into watching the video; hence, it captures user attention effectively.
YouTube as a Sales Booster
A strong value proposition leads to your sales increase, which can only happen because of your strong sales pitch. YouTube attract customers to buy your products, services or become your subscriber. Studies revealed that internet users only read around 28% text of a web page, and your strong pitch only matters if your audience reads it. Hence, YouTube video marketing is a tool that gives full strength to your pitch. Videos convey far more information if your video is informative and entertaining.
YouTube as an all-rounder
Apart from the above benefits, the YouTube platform provides multiple facilities you need to embed in your digital marketing strategy. The YouTube platform:
- is a second-largest search engine
- boosts SEO
- strengthens your brand's content strategy
- boosts credibility
- has a massive user base
- offers greater insight into digital campaigns
Conclusion
YouTube has countless benefits whether you are a business owner or looking for upgrading your digital marketing career, hence learning YouTube marketing is perfect for everybody. There are different YouTube marketing training providers in London. Only gaining training will not fully help you. You need to join a training provider which provides you with a work placement. The practical experience you will gain in your work placement will help you become a successful and competent digital marketer.